GIVING TUESDAY
It’s part of Kenneth Cole’s ‘Day of Purpose,’ to help ‘mental health advocacy, workplace well-being, and cultural dialogue’
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The first Tuesday after Black Friday may be known as “Travel Tuesday” to retailers, but the more charitable set have come to know the date as “Giving Tuesday.” The goal: to use the day to highlight worthwhile causes while giving charitably, after having spent money on (likely) less-than-essential items during the Black Friday rush.
Some retailers are leaning in to the “Giving Tuesday” trend, including Kenneth Cole, which is donating 100% of sales from its website today to The Mental Health Coalition (MHC). It’s part of Kenneth Cole’s “Day of Purpose” campaign, dedicated to “advancing mental health advocacy, workplace well-being, and cultural dialogue.”
The brand has pledged that 100% of sales from KennethCole.com today (Tuesday, Dec. 2) will go towards advancing mental health initiatives and expanding access to resources for those in need. In addition to donating sales, Kenneth Cole is launching its “Purposeful Voices” series starring the cast of the feminist Broadway hit, “Liberation.”
As a press release says, the campaign “spotlights women’s stories at the intersection of progress, identity, and mental health, continuing Kenneth Cole’s long-standing legacy of using fashion as a force for social impact.”
Here’s a look at some of our favorite pieces to shop right now from the Kenneth Cole site. As a reminder, the brand says everything you buy today will go towards the Mental Health Coalition. It’s a great opportunity to stock up on the elevated basics that Kenneth Cole is known for, while springing for some of the brand’s trendier pieces and accessories too. A bonus: Kenneth Cole’s Cyber Week sale is still running, with 25% off clothing, shoes, bags and more.
Kenneth Cole Alma Leather Sneaker
These women’s sneakers come in five colors (including a chic leopard suede) and sizes 5 to 11.
Kenneth Cole Sophie Belt Bag
This $30 belt bag is a stylish pickup for your next concert or sporting event and it makes an easily-appreciated gift idea for the holidays too. Choose from five colors. The bag features an adjustable strap and a polyester exterior that is tear-resistant and easy to wipe clean.