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They say the third time’s the charm, and for Formula 1‘s third time running in Las Vegas, organizers pulled out all the stops to deliver a spectacle worthy of the Entertainment Capital of the World.
Hundreds of thousands of spectators and racing fans descended upon the Strip last weekend for the 2025 Las Vegas Grand Prix. While the action was hot on the track, with Max Verstappen overtaking Lando Norris for the victory, dozens of activations off the track kept the weekend buzzing with star-studded sightings, exclusive viewing experiences and tight-lipped after-parties that kept the energy going well into the night.
Perhaps the biggest celebrity sighting at the track was a surprise appearance from Beyonce and Jay-Z, who arrived early on race day Saturday to take a spin around the lap with Lewis Hamilton, followed by a meeting with Formula 1 CEO Stefano Domenicali. Other stars spotted at the track and at the official Paddock Club over the weekend included Cynthia Erivo (who took a hot lap with the Williams Racing team and former World Champion Jenson Button); Mark Walhberg; Travis Scott; F1 movie star, Damson Idris; and A’ja Wilson, who waved the checkered flag for the final F1 Academy race of the season.
The Summer I Turned Pretty stars Christopher Briney and Sean Kaufman were spotted touring the Red Bull Racing garage and enjoying the views from the LVMH Paddock, a night after making an appearance at a private TAG Heuer VIP dinner at the just-opened Carbone Riviera. And Rita Ora and Evan Mock were among guests gathered at Poodle Room, the exclusive members-only club at Fontainebleau Las Vegas, for the official F1 after-party presented by Belvedere Vodka.
Over at the Wynn Las Vegas, guests like Ferrari driver Hamilton, Orlando Bloom, Kevin Hart, Marshmello, Alesso and Travis Scott were among the stars who filled the room at the supper club, Delilah, for a private party headlined by John Mayer. The singer ran through a set of his biggest hits for guests at The h.Wood Group property, including “Your Body is a Wonderland, “Love on the Weekend” and his cover of Tom Petty’s “Free Fallin” (Mayer even shouted out Scott as an inspiration for his setlist, as the rapper sang along to the songs). This was the third straight year that Delilah hosted the buzzy party, dubbed “The After,” and it remains one of the hottest tickets in town for F1 weekend, with previous editions having boasted appearances from Billie Eilish, Justin Bieber and Leonardo DiCaprio to name just a few.
Heineken returned as the primary name sponsor for F1 Las Vegas (officially the Formula 1 Heineken Las Vegas Grand Prix). And for 2025, the Dutch brewing company’s luxury Paddock Club brought Red Bull Racing’s chief engineer Paul Monaghan and principle strategy engineer Hannah Schmitz, as well as drivers Yuki Tsunoda and Verstappen (hours before taking the top spot on the podium as the winner) for a surprise meet and greet with fans.
As the title race sponsor, Heineken was front-and-center throughout F1 Las Vegas weekend with branding along the 3.8-mile street circuit track. Additionally, Heineken’s brand activation included the return of its Heineken Silver Main Grandstand, exclusive access to hospitality lounges, behind-the-scenes action with Red Bull Racing’s pit crew before the race, endless fine dining meals and, of course, beer from the brand’s top offerings, including the classic Heineken Original, the low-calorie and low-carb Heineken Silver, and the alcohol-free Heineken 0.0. For sober fans or those trying to drink in moderation, the popular 0.0 release, is a reminder that you can still have a smooth and refreshing beer to enjoy the race, without getting too caught up in the glitz and glamour of “Sin City.”
Heineken 0.0 Non-Alcoholic Netherlands Import Lager Beer (Six-Pack)
Heineken is available at Target, Walmart, Total Wine, and other online retailers.
The Paddock Club wasn’t the only place for VIP guests to enjoy the race this year. The Bellagio once again brought back its Bellagio Fountain Club, a purpose-built grandstand above the iconic fountains with views of the track’s longest straightaway, and food from celebrity chefs like Tom Colicchio, Antonia Lofaso, José Andres, David Chang, Mario Carbone, Jean-Georges Vongerichten, Masaharu Morimoto and Wolfgang Puck.
The Bellagio Fountain Club’s A-list chefs and viral culinary content creators came together on race day to showcase the club’s unprecedented lineup of restaurants. Chef Morimoto, with the help of Carbone and Chang, even built a 60-foot Maki roll to commence race day and everyone toasted with “shoey shots” from Shoey Bar, inspired by former F1 star Daniel Ricciardo’s tradition of drinking champagne from his shoe right after a win.
Perhaps the most exclusive place to be was at the Velocity Club at The Venetian Resort. The invite-only space offered track-side views from an elevated suite just outside the recently renovated property, which was also the home base of the BWT Alpine F1 team for the weekend. Access to the Velocity Club was reserved for high rollers, celebrities and hotel VIPs, who had full rein over a multi-level grandstand area while enjoying food from The Venetian Resort’s collection of restaurants, including CUT by Wolfgang Puck, Bouchon by Thomas Keller, Gjelina, Mott 32, the Michelin-starred COTE Las Vegas, and Bazaar Meat by José Andrés, which served up its signature whole suckling pig for guests. When the race was over, the Velocity Club offered an ideal view of the fireworks ringing out over the hotels on the Strip.
Fresh off a recent $1.5 billion renovation, The Venetian played hosts to Alpine F1 drivers Pierre Gasly and Franco Colapinto, with a BWT Alpine show car on display in the resort’s soaring atrium lobby. Naomi Campbell, meantime, was among the celebs who swung by the Alpine garage on the track prior to the race, meeting up with Alpine team advisor Flavio Briatore, before the model rushed over to play a DJ set from the Tao Hospitality Group Skydeck atop the Bellagio Fountain Club.
Aside from the exciting activations and entertainment on-track — which featured race day performances from Louis Tomlinson and Steve Aoki, along with weekend headliners T-Pain, mgk and Zedd at the T-Mobile Zone at Sphere — fans also had plenty to experience beyond the course.
Aaron Paul, served bites from his caviar brand The Only Caviar, at the 1850 by American Express pop-up for Platinum and Centurion Card Members inside Aria. This newly-opened F1 arcade in Las Vegas, meantime, offered an immersive two-floor experience inside the Forum Shops at Caesars Palace, with 87 racing simulators designed for all levels, where players can race through iconic tracks while feeling the motions of a Formula 1 car. The space also offers up a diverse selection of food, while specialty and non-alcoholic cocktails are curated by LP O’Brien, winner of the first season of Netflix’s Drink Masters.
And noted F1 fan Gordon Ramsay made an appearance at his famous Hell’s Kitchen restaurant in Las Vegas for race weekend, serving up a four-course menu that featured fresh seafood apps, a beef wellington entree with white truffle, and his renowned sticky toffee pudding.
This year’s Vegas Grand Prix was the last American stop on the schedule — following Miami and Austin — and is the third-last race of the year. The drivers made their way to Qatar this weekend before heading to the season-ending finale in Abu Dhabi next week.
